Heaven Hill Bourbon for Sale in the USA
Introduction
Heaven Hill Distillery — America’s largest family-owned bourbon producer — masters the art of accessible excellence. From $15 staples to $300 collector gems, their portfolio spans 90+ expressions across iconic brands like Evan Williams, Elijah Craig, and Larceny. This guide decodes their lineup, sourcing strategies, and answers critical bourbon hunter questions.
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Heaven Hill’s Core Lineup: Price Tiers & Availability
| Brand/Expression | MSRP | Proof | Availability | Profile |
|---|---|---|---|---|
| Evan Williams BiB | $17 | 100 | ★★★★★ | Caramel, oak, smoke • Best value BiB |
| Larceny Small Batch | $28 | 92 | ★★★★☆ | Honey, wheat bread • Smooth wheater |
| Elijah Craig Small Batch | $32 | 94 | ★★★★☆ | Vanilla, brown sugar • Char #3 depth |
| Henry McKenna 10-Year BiB | $60 | 100 | ★★☆☆☆ | Butterscotch, leather • Lottery darling |
| Rittenhouse Rye | $28 | 100 | ★★★★☆ | Pepper, mint • Cocktail legend |
| Old Fitzgerald Decanter | $120 | 100 | ★☆☆☆☆ | Toffee, apricot • BiB wheated luxury |
| Parker’s Heritage | $150 | Varies | ★☆☆☆☆ | Annual collectible (e.g., 17-Year Orange Curacao) |
| Heaven Hill 20-Year | $300 | 90.2 | ★☆☆☆☆ | Oak, tobacco, figs • Ultra-aged unicorn |
People Also Ask: Heaven Hill FAQs
1. “Why is Evan Williams BiB so cheap for its quality?”
Answer:
- Scale: Heaven Hill produces 450,000+ barrels/year → economies of scale.
- Efficiency: Modernized DSP-KY-31 facility (post-1996 fire) lowers costs.
- Value Ethos: “Democratizing quality bourbon” since 1935.
2. *”Is Henry McKenna 10-Year worth $150+ secondary?”*
Answer:
No — alternatives crush it:
- MSRP ($60): Yes (2019 SFWSC “Best in Show” winner).
- $150+: Buy Russell’s Reserve 13-Year ($90) + Elijah Craig Barrel Proof ($80).
3. “What’s the difference between Larceny and Elijah Craig mash bills?”
| Metric | Larceny (Wheated) | Elijah Craig (High-Rye) |
|---|---|---|
| Mash Bill | 68% corn, 20% wheat, 12% malt | 78% corn, 12% rye, 10% malt |
| Profile | Softer, honeyed | Spicier, oak-forward |
| Aging | 6–8 years | 8–12 years |
4. “How did the 1996 fire impact today’s inventory?”
Answer:
- Lost stock: 90,000 barrels (2% of national supply at the time).
- Modern effect: Rarer age-stated releases (e.g., HH20-Year uses surviving pre-fire stock).
5. “Where can I find Old Fitzgerald Decanters?”
Answer:
- State lotteries: KY, OH, VA annual drawings.
- Distillery exclusives: Heaven Hill Visitor Center (Bardstown, KY).
- Secondary risk: $400+ → Verify diamond tax stamp hologram.
Where to Buy Legitimately
| Retailer | Best For | Pricing Reality |
|---|---|---|
| Total Wine | EC Small Batch, Rittenhouse Rye | MSRP |
| Costco | Evan Williams 1.75L ($25) | 25% below MSRP |
| Heaven Hill Gift Shop | Old Fitz, Parker’s Heritage | MSRP + rare picks |
| SharedPour.com | McKenna 10-Year, HH20-Year | 20–50% above MSRP |
Investment Potential
| Bottle | MSRP | Resale Value (2024) | Verdict |
|---|---|---|---|
| Heaven Hill 20-Year | $300 | $1,800–$2,500 | ✅ Strong hold (pre-fire stock) |
| Parker’s Heritage #16 | $150 | $500–$700 | ⚠️ Limited upside |
| Old Fitz 19-Year | $200 | $900–$1,200 | ❌ Overhyped vs. HH17 |
Key Distillery Facts
- Mash Bills: 5 core recipes (including wheated/Old Fitz).
- Barrels: Char #3 for balanced caramelization (vs. BT’s #4).
- Sustainability: 30% energy from solar; 99% waste recycled.
- Innovation: Elijah Craig Toasted Barrel ($60) — finished in custom-toasted oak.
Conclusion: Blue Collar Craft, Gold Standard Quality
“Heaven Hill proves greatness doesn’t require scarcity — just generations of skill.”
Buying Strategy:
- For Daily Sipping:
- Evan Williams BiB ($17) or Elijah Craig Small Batch ($32).
- For Collectors:
- Hunt Parker’s Heritage at MSRP ($150) via lotteries.
- Ignore McKenna 10-Year above $80 — age ≠ automatic quality.
- Avoid FOMO:
- Secondary Old Fitz pays for glass, not juice.
Pro Tips:
→ Seek Store Picks: Total Wine’s Elijah Craig Barrel Proof picks ($80) rival limited editions.
→ Age Matters Less: HH’s 6–8 year core range optimizes flavor extraction.
→ Support the Source: Visit Bardstown’s Heaven Hill Experience ($20 tours).
Start Your Hunt:
Raise a glass to the distillery that fuels both back porches and royal tastings — no velvet rope needed. 🥃🔶